Marketing today has become far more advanced than in years past. If you're looking for ways to effectively promote your services, simply relying on a brick-and-mortar store will not cut it. Instead, going outside of your comfort zone and actually interacting with your customers, both offline and on the Web, can prove to be very beneficial in getting the name and face of your company and services out to the masses.
Free Makeovers
Offering free makeovers in venues such as the mall or department stores is a great way to attract interest in your products. Be sure to give free makeovers in an area that is heavily trafficked. You want to have shoppers take time out of their busy schedules and prepare to be amazed as you transform ordinary women into beautiful head spinners with your cosmetics. As with any makeover, be sure you have associates standing by who are well informed about your products and can answer any questions from onlookers. Likewise, ensure that you are well stocked with products for women who may wish to purchase the cosmetics you're using during demonstrations.
Establish Your Presence on the Web
Blogging is a powerful resource to have in your arsenal. Outside of having just a standard website, blogging is another promotional tool that you should take advantage of to market your makeup business. The power of blogging is huge. You literally have access to millions of potential readers who are searching for ways to enhance their natural beauty. The key here is to offer advice on your blog that demonstrates to readers the ways they can apply the products you sell, or even the benefits of your cosmetics over another companies. Use your blog as a platform to establish your brand and your knowledge of the cosmetics industry and products in general.
Represent Your Business Wisely
If your business is the art of making women look beautiful, it goes without saying that your staff should represent your business wisely. They should also be proud supporters of the very products you sell. A great way to promote your makeup business is to ensure that sales associates are wearing the items you sell. For instance, if you offer a line of exotic eye shadows, make sure that your sales associates have access to such products and can serve as walking, talking advertisements. One of the greatest forms of promotion you can have is word of mouth.
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