Many communications majors start writing, editing or journalism careers.
Communications degree programs typically emphasize studies in how individuals, groups and organizations communicate, as well as the impact of communication styles on society. If you are an upcoming graduate of a communications program, you can choose from several career paths. Options include journalism, public relations and telecommunications. Many employers look for communications majors because they know communicate professionally.
Public Relations
Recent communications graduates who go into the public relations field typically have many learning opportunities and future career paths. According to the Bureau of Labor Statistics (BLS), public relations (PR) specialists, the most common entry-level position in the industry, are responsible for organizational functions. These functions include establishing and maintaining relationships with media outlets, community organizations and consumer groups. Other typical duties for this type of position are drafting press releases, arranging interviews and meetings and setting up speaking engagements. After this role is mastered, the communications graduate may be promoted to a PR manager.
Marketing
Marketing is a large field full of job opportunities for communications majors. For example, graduates who are naturally talented in selling pursue careers in advertising. Some typical entry-level positions in advertising include copywriters, copy editors and account executives. If you enjoy promoting products and services, you will be interested in following a promotions career path. This job typically combines advertising with purchasing incentive programs. It often requires event management skills and regular travel.
Journalism
If you have a knack for words and enjoy a fast-paced job, you can use your communications degree in journalism. Communications degree holders can pursue several career paths in this field. Journalism is comprised of multiple media, including newspapers, magazines, radio, web and television. You can choose from hard-nosed news outlets and even celebrity and entertainment platforms. Some graduates specialize in writing, while others excel in editorial roles.
Broadcasting
Communications majors who want glamorous careers enter the broadcasting industry. This field employs actors, writers, producers, directors, editors and other types of radio, television, film (RTF) personnel. Those who want to use your journalism specialty along with your acting interests can pursue a newscaster position. Others are interested in the behind-the-scenes production positions, such as script writers, set managers, camera operators, editors and technicians. Some communications graduates pursue careers in fictionalized works of art, such as television programs and movies.
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