Using signage is one type of specialty advertising media that can grab your customers' attention.
Advertising media are the various channels companies use to market their products and services. Types of advertising media include television, radio, print publications, Internet advertising, direct mail, and specialty advertising like signage and sponsorships. Each of these media types comes with individual advantages and disadvantages. Use advertising media that aligns with your marketing budget and strategy.
Print Media Advertising
Print advertising in newspapers and magazines has a variety of benefits. First, you have the ability to distribute your advertisement to a specific geographic area or market segment, based on the readership of the newspaper or magazine. With magazines in particular, you can place your ads in front of readers who are directly aligned with your target market. Newspapers offer fast closing times, which means you can get your ad in front of your customer in a matter of days.
TV and Radio
TV and radio are two more types of media advertising with many benefits. With television and radio, you can target your ad to a specific channel that your market is more likely to view or listen to. Radio allows you to creatively use sounds and voices to communicate information about your products and services, and television ads provide an added visual element to reach your customer. Another benefit of both television and radio is you can reach a large number of customers on a national level, or target a select group of regional prospects.
Internet Advertising
With Internet advertising media, you can bring customers directly to you with search engine marketing, a technique where you develop ads that appear when customers type in certain search terms. Internet media is highly measurable, because you can directly track how many sales or click-throughs occur as a result of your Internet ads.
Direct Mail
Direct mail is a type of media that involves sending marketing messages to your customers via postal mail. Since most direct mail includes a "call to action," the desired action you want a customer to take after reading your advertisement, one benefit is that it's a measurable form of advertising that allows you to track your return on investment. Another benefit of direct mail is you can develop a highly targeted list of customers to send your ads to.
Specialty Advertising
Specialty advertising media like signage, posters, banners and collateral materials offer several benefits as well. First, you can get your name in front of a large group of people in a unique, memorable way. Also, you can get creative and develop "outside the box" advertising ideas that can help raise brand awareness.
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