Promotional giveaways enhance your brand and lead to increased traffic and sales.
According to the Promotional Products Association, almost 75 percent of people in business receive a promotional item or giveaway in any given year. Of those recipients, 52 percent act on or do business with the company who marketed to them through a promotional giveaway. Whether using promotional giveaways as part of a tailored direct mail series or at a tradeshow, promotional products can be an integral part of a marketing plan for any business.
USB Drive
The days of floppy disks or even compact disks are long gone. For the business person on the go, a USB drive is an essential way to move documents from computer to computer. Its compact size allows users to access important files instantly. Companies looking to brand themselves can have their logo printed on one side of the plastic USB casing. This type of branding ensures top-of-mind awareness for the user.
Framed Memories
One way to keep your business at the forefront of your customer's mind is by distributing a frame as a promotional giveaway. Many frame manufacturers and sellers offer branding opportunities for businesses while digital frames allow your company to upload your business logo directly to its software. No matter the style, a framed giveaway with your business logo will likely make its way to your desired audience's desk in a highly visible area.
Food
People like receiving food. An idea for a company looking to market their business is to send custom food giveaways to their desired clientele. Personalized popcorn tins, frosted sugar cookies with your business logo or even branded candies go a long way for your audience. Send a personal note with the food item, and be sure to follow up to see if they enjoyed the product.
Umbrellas
An oversized umbrella that provides ample coverage from rain showers is a popular and useful item. For businesses with larger budgets for promotional giveaways, a branded umbrella makes a lasting impression. Everyone needs an umbrella, and keeping one in the office is handy in case of unexpected rain. If an umbrella with your logo is at someone's desk, you can be almost certain that your logo will get in front of not only your targeted customer, but also anyone they pass on the sidewalk when using it.
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