A solid marketing plan is essential to any business, but it's especially important when you're in a business that's high-competition, like the restaurant industry. Targeting the right consumers and getting the word out about your brick oven pizza out can help you increase business. Find the tactics that will work best for you.
Taste Testing
Pizzas cooked in a brick oven have a taste that some consumers are not familiar with. Offer free samples to those walking by your business or sign up to provide food at local festivals. When consumers don't have to take a financial risk to try your product, they are more likely to give it a try. If they like it, they'll come back for more.
Online Coupon Sites
Online coupon sites such as Groupon, Get My Perks or Living Social allow you to reach a large audience without much risk -- your advertising costs are based on results. Typically, you offer a deal at half off, but you can stipulate a minimum amount that the holder must buy in order to use the coupon. Groupon estimates that 22 percent of those who come using coupons return later to pay full price.
Targeting Businesses
Increasing the size of the order can increase your profits without a lot of work. Target business owners or managers who may be ordering large quantities of pizza to reward employees with a special discount. Alternatively, advertise lunch specials to employees in your area to increase sales during the typically slow period.
Distinct From Delivery
Set yourself apart from delivery pizza joints by offering a more upscale dining location and a broad array of pizza alternatives, such as salads or pastas. This can attract diners looking for date locations or a space to have an intimate gathering with a few friends, rather than the busy mom looking for an easy dinner solution. Increase sales by serving wine and beer.
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