Advertising careers attract creative people who like to sell products and services. A successful advertising career depends on ambition, talent and creativity. There are a variety of advertising jobs available if you are interested in marketing products or services.
Sales
Advertising sales positions offer the opportunity to sell advertising in a variety of media. Account executives interact directly with clients by making sales presentations and sending advertising instructions to the creative department. Account managers support account executives by coordinating project and account management. Sales positions require strong communication skills and the ability to multitask. If you enjoy interacting with other people and coordinating a team, an advertising sales position would be a good option.
Research
Advertising research careers focus on analysis of advertising sales data. Research executives study target market demographics and other related advertising statistics, while also developing research tools to analyze campaign effectiveness. Assistant research executives assist the research executive by gathering primary and secondary data. This could include conducting surveys and focus groups to test the viability of a campaign. Account executives and their clients use research information to rate the success of advertising. If you like to work with numbers and analyze their meaning, a market research position is a good career choice.
Creative
Creative advertising jobs offer the opportunity to work on the artistic aspect of advertising. The creative department is responsible for the creation and execution of advertising artwork. Art directors coordinate the artistic team and develop the overall idea for an advertising promotion. Copywriters write the headlines and content of the ads. Graphic designers produce and lay out the advertisement. If you have excellent visual communication skills and like problem solving, a career as advertising career could work well for you.
Media Planning
Media planning jobs focus on market research and media buying. A media planner creates an advertising plan based on analysis of market research and editorial content. The media planning department works with account executives to purchase the appropriate media for advertising campaigns. Media planners sometimes negotiate better advertising prices based on ad frequency and size. If you enjoy audience analysis and media research, then a position as a media planner would work well for you.
Career Outlook
The U.S. Bureau of Labor forecasts an average growth for the advertising industry in the coming years. This rate is expected to be higher in the medical and scientific advertising fields. Job competition will continue in the advertising industry. Sales, in particular, will experience both a high amount of competition and a large turnover rate.
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