Market your business online from home.
TV commercials and large advertising billboards can be expensive means to promote a business. Promoting a business online can be done from the comfort of your own home and, in some cases, for free. Online advertising is becoming increasingly popular due to the accessibility of the Internet and the cheaper advertising possibilities, compared with using large ad agencies. Start promoting your online business on your website and expand using business promotion websites and local outlets.
Instructions
1. Create a list of keywords that pertain to your business, services and products. Add more content to your website using those keywords. The more content you have on your website using specific keywords, the greater the chances that your business will emerge from search results in major search engines.
2. Write articles about your knowledge in your given field to establish your expertise in the area. People are more likely to purchase something from someone who appears to be an expert, as opposed to someone who is doing business just for the money. Publish the articles on your business website, on related business websites or blogs that pertain to the subject.
3. Register your business name with several online business listings sites. Examples include People's Guide, Google Local, Hot Frog, Windows Live Local Listing Center, Yahoo! Local, the online version of the Yellow Pages, Adland Pro and the Best of the Web advertising center. Best of the Web offers a free trial period for business advertising that is worth taking advantage of, according to the website Web Design From Scratch.
4. Create a website account with Squidoo and eBay. Although these two online service providers are not directly related to business marketing and promotion, you can use their services to spread the word about your business, according to Web Design From Scratch. While Squidoo offers the creation of links to your website, eBay can offer you reasonably priced advertising.
5. Write press releases when something occurs within your company, such as a new promotion, product or service. Send the press release to major online magazines and newspapers.
6. Insert an email signature at the bottom of all emails you send, to indirectly promote your business. Include the name of your business, a website and contact information. Consider inserting a mission statement or slogan so people can easily identify what your business does.
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