Compiling an email or traditional business address mailing list can take time, but using the tips provided here can help you build a solid customer base. Mailing lists are used to send potential and existing customers updates on goods and services, promote new goods and services, and remind customers about the progress of the business. A good mailing list can provide a steady stream of income for years. By updating and maintaining your mailing list, you will be able to communicate with those who are most interested in what you have to offer for years to come.
Instructions
1. Create a simple spreadsheet that includes the names, addresses, email, and phone numbers of those to be placed on your mailing list. Creating this spreadsheet before you start compiling your list will save you valuable time. After your spreadsheet is full, you can merge it with an email marketing program that allows you to send mass emails to those on your list.
2. Add an email capture box to your website to gather email addresses and other information. Offer a free report, email updates about your products or services, or free catalog or newsletter for signing up. This is one of the easiest ways to compile a mailing list. Create a forwarding email address box to gather this information or invest in an email capture software program that will capture and store all emails in a spreadsheet format.
3. Request email addresses from customers at the time of purchase.
4. Reseach companies and small businesses in your area that have a need for your services. Use the Internet to visit coporate websites to determine who the best person is in the company to contact. Add the person's name, business address, email and phone number to your spreadsheet. Send marketing materials such as brochures, postcards, coupons, and other materials to generate interest.
5. Set up a booth at a trade show where your potential customers are most likely to attend. Create a sign-up sheet or address card that people can fill out while at your booth. Offer a free gift for filling out the card to entice more people to do so.
6. Revise your mailing list every two or three months. Contact those on your list to see if they are still interested in your goods and services. Remove those who are not. Continue to build your list to maintain a steady profit.
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