Residential roofing jobs can range from $6,000 to over $50,000.
Roofing sales can be a very financially rewarding occupation. The downside is that it may only be a seasonal opportunity in many regions because of the weather. As with any sales position though, there are ways to go about it that can make the difference between an ordinary income and something spectacular.
Work for the Right Company
Work for a storm damage specialist company. Ordinary roofing companies often wait for business to come their way from people who realize they need work done. Companies who follow storms aggressively seek business, which creates more opportunity for sales.
Be Community Oriented
Be a part of the community. Homeowners trust the local Better Business Bureau and those who belong to it. Belonging to and being active in the town or regional Chamber of Commerce will give instant credibility.
Have Community References
Have references in the community. Homeowners trust companies that their neighbors trust. Knowing who in the community that your company has done work for, and dropping their names into the sales presentation can go a long ways towards earning a sale.
Referrals
Reward customers for every completed sale from a referral they gave you. Point out previous customers that have earned money from several referrals and tell current customers they can do the same thing.
Neighborhood Canvassing
Canvass the neighborhood the days after a new roof goes on. Tell the immediate neighbors that your company did the work and you would like to give them a quote on their roof also.
Professional Dress
Sales reps should not look like the person who has been up on the roof pounding nails. Khaki pants and a golf shirt look nice and still give the freedom of movement to climb up on a roof when necessary.
Showcase Experience
Know the trade. Point out in a clearly understandable and professional way the problems with the current roof, the possible consequences of not having it fixed, and the solutions to the problems.
Be Honest
If you don't know the answer to a question, say so. Never over-promise or exaggerate. If something goes wrong or happens unexpectedly, be upfront about it.
Be Positive
Be positive about what your company can do and don't criticize the competition. Point out where you are better and not where they are bad.
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