3-D advertising is one of the newest advertising opportunities for businesses. A SWOT analysis measures the strengths, weaknesses, opportunities and threats to a business utilizing a 3-D advertising campaign. This can help an organization to decide if 3-D advertising is a good choice.
Strengths
Three-dimensional advertising is new and novel in the eyes of consumers. It has the potential to attract viewers in an increasingly competitive market and it allows for greater advertising creativity.
Weaknesses
3-D advertising is more expensive to create than traditional advertising. On top of this, it is a new form of advertising, so its effectiveness is unknown.
Opportunities
3-D advertising provides advertisers with many opportunities. It can be used in 3-D movie theaters, it will soon be available for television advertising, and there are even 3-D signs and billboards in use.
Threats
Traditional forms of advertising, which although less novel, are more proven and cost effective, meaning that they could still outperform 3-D advertisements.
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