Casino marketing
and promotional tools are the key to retaining clients.
States that have legalized gambling in casinos are always competing for the tourism dollar. Many casinos, regardless of their size, need to run promotions to draw in clientele. Casino marketing departments must stay creative in the face of fierce competition so their promotions will attract the right people, and make them feel they're getting the best deals possible.
Slot Tournaments
Hosting a slot tournament is one way to attract typical casino visitors. Using a system that pits players against one another facilitates a competitive atmosphere and awarding large prizes ensures that there'll be plenty of gamblers involved. The grand prize for most slot tournaments is cash, but casinos also often offer upscale dinners, free night stays, trips or other pricey awards to lure people into playing.
Cash Drawings
Many casinos offer a players club reward program that serves as a marketing list for them. During certain promotions, the casinos will feature drawings in which players who are current members are awarded cash prizes in a drawing. The casino will randomly choose the winners from among player's card account numbers. In some instances, the casinos will require the winners be present to collect, or they'll hold the drawings at designated times.
Free Shows
Casinos that book some of the hottest entertainment acts will offer free tickets to the feature show in the main ballroom or theatre. They may reward players with tickets to shows, concerts, or even sporting events. This type of promotion is often given to players who have earned a certain amount of point or credit from their playing time at the tables. The whole idea is to encourage people to play more in order to get a chance at the freebie.
Coupon Books
Coupon books are a big draw for the casinos, since they usually contain hundreds of dollars in discounts or even match play coupons at the gaming tables. Many restaurants offer a buy 1 get 1 free coupon or free souvenir for visiting their player's card booth. Coupons for table gaming are also offered as a match play, through which the casino will reward players with a specified dollar amount.
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