There are various ways to advertise outdoors, all of which can help boost your business.
Advertising out-of-the-home is also known as outdoor advertising. This type of advertising is intended to reach consumers when they are traveling. Outdoor advertising provides many options for consumer visibility, including billboard ads, public furniture ads, transit ads, and alternative ad placements.
Billboard Advertising
A billboard ad is usually 12 feet high by 25 feet wide.
Advertising on billboards helps you reach consumers while they are traveling. Billboard ads are visual, so you need to convey your message with imagery rather than extensive verbiage. Traditionally, you buy the space on a 30 day contract. According to Entrepreneur.com, the cost can range from $350 to $650, but that does not include the cost of printing.
Bus Shelter Advertising
The cost of this out-of-the-home advertisement depends on the city in which you advertise.
Bus shelters are great places to advertise because they are so highly visible to bus commuters. In addition, your ad will have exposure to car traffic and pedestrians. These ads are illuminated panels that usually measure 69 inches high by 47 inches wide.
Phone Booth Advertising
These ads are particularly effective because they are at eye level to pedestrians.
Phone booth advertising can be placed on the inside or outside of the booth. The inside ads will be seen by those using the phone while the outside ads will be seen by those passing by. Vertical panel ads are 50 inches high by 26 inches wide. Horizontal back panels are either 37 inches high by 77 inches wide or 46 inches high by 60 inches wide.
Bus Advertising
Analyze the bus routes to pick the best route for your targeted audience.
Getting the word out about your business works well with transit (buses, taxis, trains, and subways) advertising. This type of out-of-the-home advertising is visible to both drivers and pedestrians. Plus, the ad itself can wrap around the entire vehicle (if you have the funds) exhibiting your business ad on the front, sides and back.
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