Advertising helps your business get noticed among all the others.
One of the challenges of opening and running a business is getting the business name out in the public. No matter how big or small your business, it cannot survive unless the business products and services get in front of your customers. Advertising is a good way to get your business well-known, but it's often too expensive for business owners on a budget. When you can't afford advertising, try some simple, inexpensive methods to get the word. out.
Self Promotion
If you own a business or manage a business, you should be your own greatest advertising resource. For a minimal investment of less than $50 in most cases, you can print up t-shirts, bumper stickers and baseball caps that advertise your business name and logo. Attach a bumper sticker or magnetic sign to your car, and your vehicle instantly becomes a moving advertisement thousands of people will see on the roads. Wear your business apparel wherever you go, and strike up conversations with as many people as you can. Make a positive impression with a friendly personality, and spread the name of your business to everyone you meet.
Fliers
Fliers have been a cheap way to advertise a business for years, and they remain one of the most cost effective methods to advertise. Most print and copy shops offer reasonable prices for bulk orders of single-sheet fliers. For the cost of paper and ink, you can make a big impression in the community your business will serve. Leave colorful fliers under car windshield wipers, or hand deliver them to mailboxes around town. (Be sure to check local ordinances on the distribution of fliers, some towns levy a littering fine). You can also work out cross-promotion arrangements with other business owners in your area. Strike up a deal that allows you to display your business flier inside other business locations in return for displaying their flier at your location.
Internet Advertising
Internet advertising is not only effective, but in many cases it's completely free. Visit the online business directory sites, and add your business to the local listings. When online visitors search for your product or service in their area, your business listing will be among those featured. If you haven't already done so, create a business website to establish an online presence in your market. A basic business website can be reasonably priced, and it provides a way for potential customers to find your business and your business contact information.
Tags: your business, business name, business owners, business website, other business