A website can be a useful fitness marketing tool.
In the fitness industry, consumers are faced with an enormous number of marketing messages from companies that promise to help them lose weight, train for races or build muscle. As a competitor in the fitness market, your company must craft a marketing message that stands out from the crowd; with a range of marketing tools, you can get that message in front of the right people at the right time.
Website
No matter what type of company you run, a website is an important marketing tool. When consumers begin the hunt for a fitness product or gym, they often start their search online. If you do not have programming skills, hire a designer to build a professional website for you, using photos and text that are designed to make the reader feel motivated to buy your products. Optimize the website for phrases that customers might use when looking for your type of business; in doing so, you can help your website show up on search engine results pages. Consider using specific phrases and strings that use your location, such as "weight loss for new moms" or "gym with Zumba Altanta."
Blog and Social Media
To position yourself as a fitness expert and get readers interested in your services, start a blog. Write about fitness, weight loss and healthy living, and broadcast links to each post on your social media profiles. In addition to promoting your own content, post links to articles and videos on the Internet that will be helpful to people who are interested in living a healthy, fit life. In doing so, you become a source of added value to clients' lives.
Flyers
Flyers are one of the simplest marketing tools and can be effective for a fitness center or fitness product. Design a flyer with a simple, direct message: a new class offering or a special deal on a fitness product, for example. Put up the flyers around town at coffee shops, juice bars, bookstores, health-food stores and university campuses. Include contact information and tear-off sheets or business cards so readers can easily save your details.
Video
Fitness classes and products tend to involve activity, and video is an ideal marketing tool to showcase features. Make simple videos that show your product in action, follow a fitness class, or give teaser samples of what customers will learn from the product: sample exercises or meal plans, for example. Post the videos on YouTube or Vimeo, where consumers can view them in their own time. Include a link back to your website in the video description to give viewers a next step to engagement. You might also post videos on your blog for additional exposure.
Tags: fitness product, marketing tool, marketing tools, weight loss, your website