One way to promote a hotel is to place brochures at nearby rest areas.
Individuals who travel for business and vacation have many different options when choosing a hotel. For hotel owners and managers, it is necessary to promote their hotels through listings and advertisements in order to stand out in the crowd. Promotions and advertising help build brand awareness for hotels. There are a number of ways to promote hotels, and promotional materials must be unique and well-written to attract interest and elicit action.
Instructions
Promote Hotels
1. Contact your local yellow pages company. Place both a print and online ad in the yellow pages, the latter of which can attract out-of-town guests when they search your city for hotels. Make sure you select an ad the is comparable in size to other competitive hotels. List unique features about your hotel in the ad. Use color combinations that attract attention.
2. Contact travel agencies in your area and get your hotel listed with them. Consider using a link exchange promotional strategy with these agencies, where you list them on your website and they, in turn, list your hotel on their site. Go online and find large travel directories where you can list your website or advertise.
3. Contact some of the top hotel and travel booking sites, such as travelocity.com, expedia.com and orbitz.com. Contact the advertising department of each site and others, and get your hotel listed in the hotel links on their websites.
4. Join the American Hotel and Lodging Association (AH&LA). Get listed with them, but also ask them how you can get their endorsement. Start using their name and logo in your advertising after you get their permission or when you meet their requirements for membership and standards.
5. Go online and find a company in your area that specializes in website optimization. Have the company conduct a website analysis. Make sure you meet with them and discuss your promotional needs. Check with the local Better Business Bureau to make sure there are no complaints against the company. Have the company create an ad and link so your hotel appears on page 1 of hotel listings in your area.
6. Conduct satisfaction surveys with your guests. Leave space for customers to write in their comments. Use a separate form that enables a customer to provide a testimonial about their experience. Get the customer's signature. Use high customer satisfaction results and testimonials in company brochures.
7. Contact the welcome center and state-run rest stops in your area. Get permission to place your brochures in their display unit.
8. Get a list of major businesses in your area through the Direct Marketing Association. Create a sales letter that highlights the amenities and benefits of using your hotel. Mail the sales letter and a brochure to these businesses, telling them to consider your hotel for their business guests or conventions. Include a return form, if the business wants a hotel sales person to contact them.
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