Salary ranges for marketing jobs vary by job title.
Marketing jobs cover a wide array of salary ranges and job titles. Once a product is developed, the job of the marketer begins. The product must be researched to determine potential customers, advertised, promoted, sold and developed to reach its full market potential. There are five key areas of marketing: marketing research, product development, advertising/public relations, marketing management and sales. Annual average salary ranges will depend on experience, education requirements, location and demand.
Marketing Research Jobs
Marketing jobs in research include job titles, such as marketing research analyst, database analyst, e-commerce analyst as well as management and supervisor positions.
Approximate average salary ranges for marketing analyst positions start at $38,000 per year and go up to $135,000 as of May 2010 depending on the years of experience. Supervisor marketing analyst positions start at $45,000 and go up to $122,000 while management marketing analyst positions start at $101,000 and go up to $236,000.
Marketing Product Management Jobs
Job titles in marketing product management include marketing specialist, marketing assistant, marketing coordinator, and marketing product or brand manager. Average salary ranges for a marketing specialist are from $66,000 to $117,000. A marketing coordinator will earn between $36,000 and $66,000 while a marketing assistant starts at approximately $27,000 and goes up to $39,000. Management positions in product marketing will earn between $66,000 and $117,000.
Advertising and Public Relations Jobs in Marketing
Job titles and average salary ranges for advertising and public relations jobs include advertising coordinator who earns $35,000 to $72,000 per year, advertising manager whose salary is $57,000 to $106,000, media buyer who earns $42,000 to $77,000, media coordinator who earns $25,000 to $34,000 and media director who earns $90,000 to $152,000. In general, larger cities will tend to have a higher average salary than smaller cities and towns because of the cost of living.
Marketing Management Jobs
Management positions in marketing have a higher salary range than most other marketing positions.
Management positions and average salary ranges include product marketing director with a salary of $76,000 to $147,000, marketing director with a salary of $92,000 to $196,000, product management executive with a salary of $136,000 to $270,000, and marketing executive who earns $121,000 to $307,000. Most management positions in marketing require a Master's degree in business or marketing.
Sales Jobs in Marketing
The sales team is a vital part of any marketing department. Average salary ranges will vary depending on sales and commissions. Many sales positions have moved online as companies sell products on their websites. Sales positions and average salary ranges include advertising representative who earns $27,000 to $122,000, e-commerce sales director who earns $65,000 to $160,000 and account executive who earns $43,000 to $95,000.
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