Fair vendors need good positions to maximize their sales and outreach opportunities.
The key to a successful fair is having sufficient vendors and concessions to efficiently satisfy the needs of visitors so that they will enjoy the event and want to return in future years. Major annoyances for fair visitors are long walks to get to a vendor and long lines for buying products. How you place vendors will depend on the shape of the location you are using and available space. Pre-planning and drawing a detailed site map are crucial. You must also ensure that event sponsors and vendors that are paying for pitches get the prime spots.
Instructions
1. Visit the fair site, measure it and observe where all entrances and exits are.
2. Draw a map detailing the site boundaries and the entrances and exits.
3. Place any static objects, such as restrooms and other buildings on your map. Determine where important features, such as a stage, carnival rides, bleachers and display rings will be located.
4. Determine what space is left available for vendor placement and which locations will attract most foot traffic.
5. Make a list of sponsoring organizations and vendors. Divide the list into those that have paid for participation and those that have not.
6. Assign the best locations that will attract the most foot traffic to sponsoring organizations and those vendors that have paid the most for participation. If you have charged all your vendors the same amount, allocate sites on a first-come, first-served basis. If the site is sufficiently large in size, you could create a food court area, placing all food vendors in one place, a nonprofit area for all charity organizations and a merchandising area for all sellers of craft and other goods.
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