Advertising is a key way that businesses connect with new customers and alert existing customers to new products and services. Common advertising strategies should be something that a successful business uses in conjunction with other marketing strategies such as referrals and networking, according to marketing expert Anne M. Obarski writing on the Business Know-how website. Learn about the common advertising strategies businesses use and decide on the methods that would work best for your business.
Print Advertising
Print advertising includes newspapers, magazines, circulars such as car shopping newspapers or real estate guides, posters and informational fliers. One of the major advantages of print advertising is that once it is created and in the hands of your audience, they can save it and refer to it as often as they want, according to advertising expert Lyve Alexis Pleshette writing on the Power Home Biz website. While print advertising has the potential to last for a long time and reach a wide audience, it can be expensive. It is important to create effective ads when investing in print.
Referral Advertising
Word of mouth, or referral, advertising is extremely powerful. People tend to trust companies that are referred by people they know, according to Anne M. Obarski writing on the Business Know-how website. Focusing on excellent customer service is a form of advertising because it can create referrals from satisfied customers. You can also create a referral program that compensates existing customers with discounts on products when they refer a new client that purchases something from your store.
Internet Advertising
There are several facets to Internet advertising that are very common in business. The first is to add search engine optimization, or SEO, content to your website. This is content that includes strategically placed keywords that will be picked up by the major search engines. The more adept you become at SEO content, the higher up on the first page of search engine results your business will appear. There are SEO expert firms on the Internet such as SEOP and many others like it that can assist you. Another common Internet advertising tactic is to use social networking sites to create a network of potential customers all over the world. In order to find success with social networking sites you need to add new content and interact with and grow your network on a consistent basis.
Radio Advertising
Radio is a viable and common advertising medium because it has a captive audience in each city during the morning and evening business drive, according to Lyve Alexis Pleshette writing on the Power Home Biz website. People going to and coming home from work commonly listen to the radio and this creates a captive audience. The one drawback to radio advertising is that is mostly used for background sound the rest of the day. If you do not get at least some of your advertising in during the drive times, it could be lost behind the sounds of office chatter and copy machines.
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