The average American sees approximately 5,000 advertisements every day, according to a 2006 story from CBS News. In a marketing-saturated environment such as this, it is important not only to get the word out about your business, but also to make it memorable. Your marketing slogan ideas must be tailored to your product and your customer.
Tailoring Language
Your marketing slogan idea should be custom-fitted for your business. Artistic and creative companies should use language that refers to art, pictures, paintings and the creative process. Contracting companies should tailor their slogan to evoke feelings of reliability, trustworthiness and craftsmanship. Entertainment companies should appeal to a sense of fun, adventure and wonder. Think about what your company is selling -- not the products that you make or the services you provide, but what you are really selling. This will help you decide best tailor your language.
Rhyming
It may sound silly, but rhyming slogans are memorable slogans. Some of the most famous corporate slogans in recent memory rhyme, such as "it takes a licking and keeps on ticking" for Timex watches and "Winston tastes good like a cigarette should." The rhyme should not be forced or silly, but it should be memorable. Both of the aforementioned slogans also convey information about the product. Timex watches are durable. Winston cigarettes have superior flavor. Your rhyming slogan should also impart such information about your product.
Brevity
Your slogan should be short. Marketingforsuccess.com claims that most advertising slogans are five words long or less. You shouldn't place arbitrary limits on the number of words that your slogan can include. You should, however, make sure that your slogan is short enough to be easily remembered. Use an economy of words and remember that less is more when it comes to crafting a memorable slogan.
Read and Speak
Your advertising slogan has to have appeal in two formats. The slogan should be easy to read and easy to speak. It should also be memorable in both formats. Before going to press, make sure that your slogan works equally well when written down and spoken aloud. This carries particular importance for those whose slogans include a clever turn of phrase or play on words.
Truth
Truth in advertising isn't a lofty ideal, it's an essential for marketing your brand. Your slogan should tell a story about your brand and its vision of itself. That story should also be true. Your slogan runs the risk of quickly becoming a joke if it makes promises that your product or services do not deliver on.
Tags: slogan should, that your, about your, companies should, should also