Sports Marketer Job Description
A sports marketer is a person, company or entity involved in the process of buying or selling an athlete, team, sponsor or brand within the sports industry. Sports marketing involves the exchange or transfer of services from buyer to seller in order to raise awareness for both company and client.
Definition of Sports Marketing
Utilizing marketing efforts in sports partnerships enables a marketer to generate buzz and awareness for clients in order to promote the client.
Methods of Marketing
Sports marketing can be performed through a wide variety of mediums, including public relations, promotion, television and radio interviews, events, branding, placement, sponsorship, endorsement deals, commercials and on-line efforts using social networking and blogging media.
Originality
In today's fiercely competitive environment, the art of marketing requires the ability to continually create original ideas. The most unique ideas that can be conceptualized, planned and implemented are usually the ones that sustain over time.
Tie-Ins
It's the sports marketer who works with the client to figure out their needs in order for the campaign to be executed in the best way possible including creating a plan with tie-ins to musicians, music videos, video games, philanthropic and charity related associations.
Clients
Clients for a sports marketing professional could include professional teams (NFL, MLB, NBA, NHL), amateur teams (Triple A affiliations), pro athletes (ie: Derek Jeter, Michael Jordan, Peyton Manning), sports television personalities (Chris Berman, John Madden), sporting goods companies (Nike, Rawlings, Louisville Slugger) and sports media outlets (NFL Network, FOX Sports).
Tags: Marketer Description, Sports Marketer Description, Sports marketing