A marketing analyst researches market data to assist companies develop marketing strategies. A senior marketing analyst may direct the activities of marketing analysts and professionals in an organization or firm. The senior analyst may direct marketing analysts to collect the data needed to design a successful marketing campaign. According to PayScale, a job compensation database, the average salary of a senior marketing analyst is between $56,849 and $82,171, as of December 2010.
Location
The cost of living in different geographic locations can affect the salary a senior marketing analyst can earn. A marketing analyst in California earns an average salary range of $61,710 to $85,648 while those working in Minnesota earn a salary range of $56,428 to $73,436, according to PayScale. According to Sperling's, an online database that compares costs of living across regions, the cost of living in Minnesota is 28 percent lower than it is in Los Angeles.
Type of Employer
A senior marketing analyst may work for a company in a marketing department or for a private marketing firm. The salary for a marketing analyst in a private practice is between $51,395 and $80,177 while those working for a company earn an average salary of $55,450 to $78,534, according to PayScale.
Experience
Salaries increase for senior marketing analysts with years of experience. For example, the senior marketing analyst with 20 years of experience or more can earn an average salary between $65,417 and $91,243 while those with one to four years on the job earn salaries of $51,203 to $71,045, as of December 2010.
Benefits
Senior marketing analysts receive benefits from an employer to add value to the total compensation package. According to PayScale, the benefits received by senior analysts include insurance, 401k plans, paid sick time, paid vacations and holiday pay. The Bureau of Labor Statistics reports benefits packages that include insurance, paid time off and retirement plans add almost 30 percent to the annual salary. For example, a professional earning a salary of $50,000 can add $15,000 to the salary with a benefits package.
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