Your main objective as an online business owner is to generate as much traffic as you can to your Web site. This creates a steady income stream. While there are many different ways to advertise online, some of the best online advertising methods are free and extremely lucrative.
Email Signature Files
Add a four- to six-line signature tag promoting your business to every e-mail that you send out. Include the name of your business, your Web site address and an incentive to visit your site. The incentive can be a free report, ebook or online newsletter.
Free Classified Ads
Post advertisements on several free classified ad Web sites. People who frequent these Web sites are generally looking for specific services and products. These consumers are usually ready to immediately buy what they are looking for.
Articles
Write articles about different aspects of your business and post them to various online ezines. Include a resource box that links back to your business' Web site. Alert online publishers that your article may be reprinted in its entirety on their own ezines or Web sites. You will eventually create new traffic to your Web site through other Web sites, newsletters and search engines.
Blog
Create a daily blog on a free blog site. Write about any topic you wish. You can blog about what you do every day or your specific hobbies and interests. Include numerous links to your Web site. When the search engines pick up your daily content, they will also pick up your Web site address every day. As a result, your search engine rankings will increase the traffic going to your Web site.
Forums
Use a free forum service provider to add a forum to your Web site. This way, your visitors can interact with one another. This will increase the traffic to your Web site because people will repeatedly return to catch up on the forum. You also can visit other online forums that fall under your business area. Be sure to personally interact with visitors there and post a profile of yourself that includes a link to your own Web site.
Referrals
Offer an incentive to your Web site visitors who refer other people to you for business. You could offer a flat fee or percentage off of their order or a free gift. People who are personally referred to your site will automatically feel more comfortable buying from you and referring other people to do the same.
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