You must actively promote your business to drive a constant flow of prospects to your business.
Business promotion is one key component of making sure your business grows and remains profitable. Effective promotion helps drive new prospects to your business and can increase the amount of business you obtain from existing customers. It also helps differentiate your business from the competition. Successful business promotion methods can give you the added edge often needed in an increasingly competitive world.
Emphasize Your Stengths
When promoting your business, emphasize your strengths. For example, if you are a car dealer who offers the lowest price in your market, you might promote your business as the car dealer with a price that can't be beat -- we guarantee it.
Press Releases
Use press releases to promote your business. Constantly look for newsworthy events to promote your company. Think creatively about creating your own event. For example, if you are a restaurant, have a Help The Kids Night and give 10 percent of all sales to a charity dedicated to helping children.
When preparing a release, use a compelling headline to get readers to want to learn more, recommends Press Release Writing. Avoid using self-promotion language such as "the best restaurant in town" since the media wants news it publishes to appear objective.
Provide information for the media on who to contact at your company if they want more information.
List Building
Hold a promotion where you can accumulate the names and email addresses of potential customers so that you can email them special promotional offers and news of interest about your company. Hold a drawing to give away a prize. Ideally, the prize should be something your business provides. For example, if you are a beauty salon, give away a free treatment.
Set up a booth at a local event like a Chamber of Commerce event. Again, encourage those who stop by your booth to leave their contact information.
Joint Ventures
Consider joint ventures, recommends Business Joint Venture. A joint venture involves one business endorsing the products or services of another business. In some cases the arrangement is reciprocal and each business promotes the others' products or services.
One example of a joint venture is a dry cleaner that passes out discount coupons for a clothing store, with the clothing store passing out coupons for discounted dry cleaning.
One benefit of joint ventures is that there is no to minimal cost and the venture is taking advantage of the relationship a business has with an existing customer.
Tags: your business, promote your, promote your business, your company, clothing store, give away