Publicity managers figure out ways to enrich an organization's image.
Many companies and organizations realize that reputation is everything. Publicity managers are experts at presenting a company to the general public in a favorable light. Publicity managers create and maintain a company or organization’s image. Publicity managers can also be known under the job title of public relations managers.
Responsibilities
According to the Occupational Information Network, a public relations manager helps plan and direct public relations programs. These programs are designed to create a favorable image for the client or employer. Public relations managers can also play an important role in fundraising, especially for special projects or nonprofit organizations. A public relations manager plans, coordinates and directs activities with the goal to solicit donations.
Environment and Hours
According to the U.S. Bureau of Labor Statistics, public relations managers work in offices that are close to top level managers. Public relations managers work under intense pressure where goals and deadlines must be met, despite any problems or schedule changes that may arise. Travel may be required to meet with clients and consult with other professionals in the industry. A public relations manager can meet with government officials or special interest groups. Over 80 percent of advertising, marketing, promotions, public relations and sales managers worked beyond 40 hours per week in 2008.
Education and Training
According to the U.S. Bureau of Labor Statistics, employers prefer job candidates with a bachelor’s degree or master’s degree in journalism or public relations. Relevant course load includes courses in business administration, advertising, public speaking, public affairs, creative and technical writing and political science.
Earnings
According to the U.S. Bureau of Labor Statistics, public relations managers earned a national mean hourly wage of $48.97 and a national mean annual wage of $101,850 in May 2009. The industries that employed the highest number of public relations managers were advertising, public relations and related services with a mean annual wage of $131,740; management of companies and enterprises, $112,750; colleges, universities and professional schools, $90,110; the local government, $79,130; and business, professional, labor, political and similar organizations, $98,850.
Job Outlook
According to the National Employment Matrix from the U.S. Bureau of Labor Statistics, employment for public relations managers is expected to increase at a rate of 13 percent 2008 through 2018.
Tags: relations managers, public relations, Bureau Labor, Bureau Labor Statistics, Labor Statistics