Online contests generate interest and excitement
Making an online contest for prizes is a way to generate interest and excitement for any kind of business, organization or event. Online contests are serious promotions that must adhere to specific guidelines to make sure that information is gathered and shared according to legal privacy issues and that there is no misrepresentation by the contest host. Prizes can be purchased or provided by businesses that wish to participate in the online contest.
Instructions
1. Identify the purpose of and audience for the contest. Is it to attract visitors to the website or to offer something in return to your most loyal customers, for example? This will help you choose the prizes and make other decisions such as a budget.
2. Determine a budget for your contest. Purchase or acquire the prizes from sponsors if you have some. Make sure that you have all the prizes needed, as you must provide these to the winners according to your contest information.
3. Create a web page that provides all the necessary information for the contest. Answer the questions of who is doing the contest, what the prizes are, where participants can enter, when the contest opens and closes, how contestants enter and how they will be told of winners.
4. Make sure to give exact dates for both the start and end to the contest. Provide details about how the prizes are awarded, such as random draw, or whether sponsors will be selecting prizewinners.
5. Make sure that you communicate how many times people can enter the contest. Choose one entry per person to make the chance equal for everyone.
6. Add a disclaimer that clearly outlines what information is being gathered and shared, and that individuals consent to this by entering the contest.
7. Make sure to stipulate that the contest is for those 18 years of age or older. This will allow you to avoid a lot of issues in terms of working with a nonadult audience.
8. Launch and complete the contest exactly as advertised. Update the web page with a notice when it is complete.
9. Select the prizewinners. Communicate this directly to them, including how they will be receiving prizes.
10. Update your web page with the summary of all prizewinners. State the contest is officially closed. Include a thank-you statement to all who helped and participated.
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