Sports marketers build and promote team brands and merchandise.
While not everyone who loves sports has the talent to play professionally, the field offers several careers including sports marketer. Sports marketers help develop advertising campaigns for the sport or team, building its brand and getting people not only to attend games but also purchase merchandise to support their favorite team.
Marketing in Spectator Sports
Marketers working in the spectator sports industry in 2010 made up only 0.2 percent of the working marketers that year. While they represented a small number of the job market, they still made significant salaries with the mean income at $108,850 per year, or $52.33 per hour, according to the Bureau of Labor Statistic.
Marketing in Other Sports
Marketers working in the industry referred to as "other sports" by the BLS were an even smaller portion of the market than spectator sports marketers, representing 0.17 percent of the 164,590 marketers working in the United States in 2010. The average salary for a marketer in the other sportsindustry was $87,030 annually, or $41.84 an hour.
Location Matters
As with most careers, location significantly affected a sports marketer's salary. For example, highly populated states with big economies such as California paid more with an average of $139,170 per year. New York offered a mean annual income of $156,420. Marketers in Illinois took home a mean salary of $113,220 per year, while those in New Hampshire averaged $96,980. Virginia paid one of the highest average salaries, at $136,590 per year.
National Mean Comparison
The middle 50 percent of marketers of all kinds in 2010 made $80,900 to $151,260 per year, with the average salary at $122,720 a year, or $59 hourly. Marketers in the spectator sports and other sports industries ranked in the second quartile or 25th to 50th percentile range of national salaries, according to the BLS.
Tags: 2010 made, average salary, percent marketers, salary year, spectator sports, sports marketer, Sports marketers