Advertising is the process of using targeted communication to sell a product or increase business and brand visibility. The 1960s featured many trends in the field of advertising that we still see today.
Types
Advertising in the '60s consisted primarily of print, billboard, radio and television campaigns. These advertisements reached consumers in many places in their daily lives, including while relaxing, driving, reading and working.
Influences
The counterculture, anti-consumerism sentiment during the 1960s also affected the advertisements of the age. Companies sought to evoke a young, trendy feel through their advertisements, allowing individuals to feel they were partaking in something different.
Features
Print advertisements of the 1960s often included artistic, abstract graphical designs similar to the popular art of the day. Television and radio advertisements included catchy slogans, jingles and sayings, designed to convey the business's message to consumers in a memorable way.
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