Advertising managers place television and radio ads and create advertising department budgets.
Advertising managers can work in both corporations or advertising agencies. Those who work in corporations are usually responsible for managing all the company's advertising. Advertising managers who work in agencies will perform similar services for their clients, small, mid-sized or large corporations. An advertising manager's job can include numerous important duties and responsibilities.
Significance
Advertising manager usually schedule the different types of advertising for a corporation or business, including direct mail, magazine, newspaper, radio, television, Internet and even billboard advertising. Each year, the advertising manager works with others in his department to develop an advertising budget, allocating specific funds toward all advertising media.
Function
Advertising managers also coordinate the design and creation of all advertising by delegating work to copywriters and advertising coordinators. An advertising manager may maintain a project list so he meets the deadline for completing all advertising materials or storyboards, the concept and creative piece for television ads. Advertising managers also select, hire and train advertising support employees, then assess their work through annual performance reviews.
Considerations
The job description of an advertising manager often includes working with marketing research and brands to determine the key target audience for the company's advertising message. Determining a target audience for advertising can include studying the age, income level and even household size of the the typical customer, according to Allbusiness.com. Advertising managers may also study the average usage rate or visit frequency of customers, distinguishing between light and heavy users of their products.
Skills
Advertising managers need excellent communication, problem-solving and negotiating skills, according to the Bureau of Labor Statistics. These professionals must know communicate with all levels of management and employees, write reports and prepare presentations for meetings. Advertising managers must also use problem-solving skills to understand why certain advertising is not as effective as others. Negotiating skills are necessary for getting advertising agencies to conduct projects for less money, or persuading the marketing or advertising director to implement certain advertising mix strategies.
Salary
In June 2010, the annual average salary for advertising manager was between $63,000 and $135,000, according to both the Bureau of Labor Statistics and StateUniversity.com. Additionally, some advertising managers receive bonuses based on company performance.
Job Outlook
The number of advertising jobs, including advertising managers, is expected to increase 8 percent between 2008 and 2018, according to the Bureau of Labor Statistics. However, competition will be stiff for these positions as people are traditionally attracted to the advertising profession.
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