About Advertising Design
Advertising design is a specific field of graphic design that can be pursued as a career. It involves the graphic layout of any kind of marketing material used to promote a company or product to the public. This can be through various mediums, such as billboards, magazine ads, newspaper ads, Web ads, signs, promotional pieces and banners.
Teamwork
Advertising design plays a crucial role in creating an identity for a business. An advertising designer is normally part of an advertising design agency that is made up of a whole marketing team of other designers, copywriters and salespeople. The agency can create a company logo, hold meetings with copywriters to come up with an ad campaign strategy, and make use of its creative graphic designers to create eye-catching layouts for advertisements. Together, the advertising design team drives the image of the corporation or organization into the minds of the people in the local area to increase business.
Education
Ideally, a person who pursues a career in advertising design has an associate degree or bachelor's degree from a college or university's graphic design program. The field of advertising design is so broad that advertising designers often specialize in either making signs and billboards, developing promotional print material, designing newspaper and magazine ads or Web design. A designer with knowledge of create all four products is a company's best asset.
Competition
Since advertising design involves developing a company's image through advertising, the field is extremely competitive. It is important for an advertising designer to be aware of what competing businesses' advertising looks like in order to create a more appealing marketing campaign for the client. Many times, the business that can create the most eye-catching, cleverly copywritten ad campaigns winds up being the most successful, lucrative company.
Creativity
An advertising designer's ad must be visually appealing enough to grab someone's attention; otherwise, the designer has not done a good enough job. This can be achieved through a creative use of color, images or typography. Something on the design must grab a reader's attention. It is estimated that 85 percent of ads are passed over, going completely unnoticed. It is the advertising designer's job to make sure this does not happen. A designer's techniques must be clever and innovative.
Challenges
One of the most common mistakes made in the advertising design industry is failing to have all the elements of the ad work together in a cohesive manner. Often, a large picture is used to visually catch someone's attention. Upon further review, the reader finds that the image either has nothing to do with the copywriting or conveys a weak or incorrect message. If the reader doesn't know what the advertiser is trying to convey, he probably won't consider using the product or doing business with the company being advertised. The designer must make sure the ad attracts (and does not offend) the intended target audience.
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