Sell your company in every business meeting.
The work of promoting a brand does not rest solely with the marketing department. CEOs, high-level executives and rank-and-file employees all have a role in disseminating the company's message. If employees feel positive about their employer, they will be equipped and willing to help its messaging succeed; CEOs and owners are personally invested in the business and have a stake in its development. Regardless of who is speaking on behalf of the company, the rules of brand messaging are the same.
Instructions
1. Understand the mission and values of the company. Each company's product can translate into a related mission; for an educational software company, the mission could be to make learning easier for millions of students. The company's values are an extension of its mission; a company that sells educational products would value education and make this value part of its core messaging.
2. Structure the message. Whether you're a CEO or an employee, being a company ambassador means conveying a consistent message. The message should attract attention but maintain accuracy and appropriateness. Key points are necessary; the software company could promote its love of education, the effectiveness of its product in making learning easier and its support of community-based organizations that help educate youth.
3. Choose networks to convey the message. Distribute your company news and information using online social media networks, such as Facebook and Twitter. Redistribute positive media about the company, and inform followers about your product's innovations and special promotions. Target your message to your potential customers; to encourage students to go to its Facebook page, the software company could purchase ads on the website that will appear on university student profile pages.
4. Maintain an image that is consistent with messaging at all times. Whether CEOs are meeting with employees and clients or appearing in the media and at public events, they should always be passionate about the company brand. They should express the company message at every appropriate time and be willing to enter into discussions about the work of the business. An ambassador is always genial and willing to engage others in talk about the industry.
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