Monday, August 31, 2015

The Objectives Of A Sales Promotion

Sales can be used to increase revenue and customers.


For a business, sales promotions gain the interest of existing customers and attract new customers. Sales promotions can be marketed differently based on your business structure, the amount of revenue you want to make and how quickly you want your customers to act. From a marketing perspective, sales promotions should be thought out carefully and should have a distinct target market to save time and money.


Company Branding


When you think of certain items like a television, computer or cell phone, the brand of the company is sometimes what comes to mind. Company branding can only occur from repeat exposure of your company to the customers. Having sales promotions that are attractive to your customers allows them to have trust and familiarity with your name.


Obtain New Customers


If you want to obtain new customers, an attractive sales promotion gets people interested in taking a chance on your product or service. You are offering a discount or promotion on an item they typically would not be willing to try.


Clearance


There may be a product or service you are offering that is becoming outdated, and your goal is to sell as many units as possible to prepare for a new item that is coming out. Sales promoting a clearance item allow customers to purchase many units of the item at a lower price.


Raising Funds


Your business may require new equipment or products to increase revenue. Creating a sales promotion allows you to generate more funds from customers paying more money on a discounted product or service. These extra funds can be allocated toward growth and expansion.


Competition


Sometimes a sales promotion is necessary to keep up with your competition. If you are selling a high-end product or if your competition has lower prices than yours, a sales promotion locks in new customers when they test your product over your competition's. If customers are satisfied with your product, they will continue to use it and won't try your competitor's.

Tags: product service, sales promotion, with your, your competition, your product, increase revenue, many units