When you take on the role of a real estate broker you must take on a number of roles besides selling homes for clients. You must also play the role of a business manager or owner since brokering real estate deals is similar to running your own personal company --- even if you work for an agency. One detail you must take care of is to decide which marketing tools will help you achieve your sales goals success.
Personal Website
One marketing tool you should not overlook when working as a real estate broker is a personal website. A personal website features your individual profile as the real estate agent. It advertises your experience as well as the benefits a seller or buyer will experience as a result of hiring you. Some website services offer templates specifically designed for real estate agents. Your website will feature your photo, certifications, motto, information about previous sales and other marketing information.
Business Cards
Another important marketing tool you should secure as a real estate broker is a set of professionally printed business cards. The business card is a compact and "mobile" marketing tool --- you can take it along with you everywhere you visit, whether it's an industry event or the local supermarket. Besides the basics -- name, address, website and email -- you can also use it to offer potential real estate clients discounts on commission fees or a home warranty for using your services.
Social Media
Use social media as a tool to marketing yourself as a real estate broker. A 2009 study sponsored by the Social Media Success Summit found that 85 percent of business owners who use social media report increased "buzz." Set up a social media profile on all major websites, including Facebook, Twitter and Linkedin, to connect with people online. Post updates photos after each home sale and list any special offers for new clients.
Suggestions
Whichever marketing tools you choose as a real estate broker to grab the attention of potential clients, it's important to ensure the information and design is consistent. Try to brand yourself by choosing a common color scheme, motto and photo that you use in all communications from business cards to social media profiles. Branding is a way of advertising yourself so that potential clients recognize you almost immediately.
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