Promotion
Successful product promotions keep your business in the minds of current and potential customers. Whether your business offers a service or product, promotional products can help extend your marketing reach and ensure future business. The best promotional product ideas firmly establish your company in the minds of your target market and increase your sales and profits.
Websites
Offer free gifts to people who register on your website. Consider a free e-book if you offer services, a small gift item or a coupon for a large discount off a future purchase when a potential customer registers on your website. By offering a gift, you get more registrants and build your marketing base. You can also be more assured of receiving accurate contact information if receipt of a free gift is reliant on providing the correct information. If you have limited promotional funds, consider giving one large gift away on a monthly basis to registrants from that month.
Premiums
Offer promotion items for orders over a specified threshold. The promotion helps convert reluctant customers to make a purchase and can increase your average order size. Customers will spend more to get a free gift, even if the gift is does not justify the extra amount spent. Consider offering an item that is only available at your store through the special to maximize the impact of your promotional product.
Thank You
Send thank you gifts to your most profitable customers. Consider sending a thank you note along with a pen customized with your company information after a large customer purchase or at the conclusion of a service project. Customers will appreciate you taking the time to thank them for their business and will be more likely to become a repeat customer in the future.
Calling Card
Utilize promotional products like pens, magnets or desk gifts instead of using standard business cards. Customize these products with all your contact information. While a business card may be thrown away or filed, a promotional product will have an extended marketing impact every time your customer uses your gift. This gentle reminder will make your company come to mind the next time they need the products or services you offer.
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