Start a Seminar Production Business
From motivational workshops to keynote speakers, businesses, consumer groups, nonprofit organizations, governmental bodies and like-minded citizens all to gather to attend seminars. You can be the one to fulfill their needs if you start a seminar production business.
Instructions
1. Decide if you want to do the speaking and presenting yourself, or you just want to sell and book events and hire others to do the seminars. If you have expertise or name recognition, you may be better served by putting yourself as the featured speaker to start. Once you start growing, you can hire others to carry on the work and use your name to get the bookings.
2. Study the market you want to hit and find a niche. If you're pitching your seminars to the business community, tailor your message to profits. Whether you use selling seminars or communication techniques as your point of reference, narrow your focus and sharpen your presentation. That message may crossover to many industries, but you have to be clear when you sell your service.
3. Put together a presentation package. Include pamphlets with bios of yourself and any other speakers or presenters that you'll bring to the seminar. Make a short digital video and send on CD's or by email as an MP3. Put your best 3-minute performance on the video and leave them wanting more.
4. Target one market segment at a time and send out marketing packages to the CEO or human resources person who makes seminar decisions. Follow up with them after you send a package.
5. Find out when annual meetings or conferences take place for your target organizations. Most organizations have their annual gigs at the same time every year. Make your pitch as far in advance as possible. Most meeting planners have their program set 4 to 6 months out. Many begin planning shortly after the current event.
Tags: have their, hire others, Production Business, Seminar Production Business, Start Seminar