Are you sailing for a new career?
The typical ad agency is not monolithic in terms of the projects worked on and the employees hired. An ad agency needs to have a diverse staff that mixes artists, designers, accountants and other professionals into a cohesive unit. You can find your niche in a local ad agency by properly advertising your skills and experiences.
Instructions
Land Your First Job With an Ad Agency
1. Gain exposure to the advertising world while in college with a semester-long internship. You should seek an internship opportunity that shows you every aspect of the advertising process in order to help shape your post-graduate career.
2. Build a list of clients and a portfolio of advertising projects by working as a freelancer with local ad agencies. Freelancing opportunities allow you to get your foot in the door of the advertising business while working a part-time job to pay the bills.
3. Begin the journey up the ladder of an advertising agency by showing flexibility in the positions you will accept. Advertising agencies look for creative people for entry-level jobs to develop talent in-house for the future. You need to exhibit patience and a willingness to learn to get the most out of these initial job opportunities.
4. Revive old advertising campaigns to demonstrate your creativity and knowledge of advertising history to agencies. You can recondition classic ad campaigns and provide various perspectives on popular advertisements for inclusion in your application package.
5. Diversify your portfolio of past projects to cover print and Web advertisements before you pursue an ad agency job. Agencies are looking for entry-level professionals with knowledge and technological savvy for digital media. You should recreate your print ads with online design software to demonstrate your eye for detail.
6. Enroll in technical and night school courses on production aspects of advertising to supplement your college degree. You can highlight courses in progress and certifications for specific design programs to show your commitment to long-term success in the industry.
7. Head to job placement services that focus on advertising, marketing and design jobs in your region to get your start in the industry. These services have connections with major agencies that request part-time, contract and full-time workers for everything from administrative to design tasks.
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