Survey product managers help determine what product features customers want through surveys.
Survey product managers are marketing professionals who work for wholesalers and manufacturers. They primarily measure consumer feedback of products through surveys, including online, phone and mail surveys. They may also manage focus groups and personal interviews. These professionals analyze data from surveys, write reports and make recommendations on product features, prices, distribution channels and promotions. They also present their findings to upper management, helping to develop marketing strategies. Most survey product managers earn annual salaries.
Average Salary and Benefits
Survey product managers earned average annual salaries of $45,000, according to July 2011 data from Indeed. Their salaries are usually contingent upon experience, the size of their companies and the areas in which they work. Some may get bonuses based on their companies' performance. These marketing professionals typically receive benefits like medical and life insurance, paid holidays, vacations, sick leave and retirement savings plans.
Salary by State
Survey product managers' salaries vary somewhat significantly by state. For example, those in New York earned the highest annual salaries, among those listed, at $52,000, according to Indeed. They also earned relatively high salaries in Washington, DC and California at $51,000 and $48,000 per year, respectively. The cost of living is likely greater in these east and west coast areas. These professionals earned slightly below average salaries in Texas and Kansas at $43,000 and $42,000 per year, respectively.
Salary by City
Survey product managers earned their highest annual salaries in San Francisco, among those listed, at $54,000, according to Indeed. They also earned relatively high salaries in Boston at $51,000 per year. Those in Chicago earned slightly above average salaries of $47,000 annually. And these marketing professionals earned slightly below average salaries in Birmingham and Denver at $43,000 and $40,000 per year, respectively.
Job Outlook
The number of jobs for marketing and advertising managers, including product survey managers, is expected to increase by 13 percent from 2008 to 2018, according to December 2009 data from the Bureau of Labor Statistics. Most of the growth in jobs will be spurred by the increase in competition from both domestic and internationally products. Survey product managers will need to constantly monitor consumers to know what products and features they want, including sizes, dimensions, flavors and fragrances. These professionals will also need to monitor the effectiveness of new types of media, including online and social media sources.
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