Marketing communication jobs provide career advancement opportunities and good pay.
Marketing jobs are available for all size and types of businesses including consumer-based products, global organizations, media companies and those that provide marketing services such as advertising agencies, according to Villanova School of Business. If you are considering a marketing career, a good place to start is by understanding the key marketing functions and types of marketing communication jobs available.
Marketing Department Management
A marketing manager or director is responsible for setting the overall direction for the marketing department, establishing and monitoring marketing plans and working with other department such as sales to achieve company objectives, according to Career Planner.
Brand Management
Brand management involves the application of marketing methods to build the perceived value of a company, product or service. Duties include assuring that a brand supports the position, promise and vision of the company. A brand manager is involved in strategic functions and analyzes market trends as they affect the brand, according to the site Human Resources. A brand manager also conducts focus groups, which provide an opportunity for consumers to provide feedback and insight about a company and its products and services offered in the market.
Marketing Research
Those involved in marketing research analyze data, prepare presentations and recommend marketing direction based on qualitative and quantitative data, according to Market Research Careers. For example, an analyst might study the eating habits and trends for teenagers as it relates to a new product launch being considered.
Advertising
Advertising professionals use communications to persuade a target audience to take a desired action. Typical advertising jobs include creating marketing messages, deciding in what media to place those messages, buying the media and monitoring results, according to Career Planner. As one example, a media buyer decides what audience demographics are desirable for an advertising message, what type of media and media outlets should be used. Media types could include print or broadcast. An example of a media outlet is a local newspaper.
Public Relations
Public relations professionals are responsible for building goodwill for a company, according to Pay Scale. A public relations professional handles relations with the media, develops press releases and decides on a press release schedule. Public relations professionals also handle press conferences and other press events such as the opening of a new company facility. Maintaining positive relations with the community is often included in this function.
Internet Marketing
Internet marketing functions include creating and maintaining the company website, buying online media advertising and using promotional methods such as search engine optimization to drive potential customers to the company's website.
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