Magazines ads are a form of trafficked print media.
Traffic coordinators are usually found in advertising and marketing agencies and publishing houses. The job's primary function is to track materials and schedule and forecast the workflow of advertising and production materials. Traffic coordination requires strong communication skills, attention to detail and problem-solving skills. The traffic coordinator assists the advertising services and production departments and reports directly to the traffic manager.
Create Job Deadlines
One of the most important duties of a traffic coordinator is to make sure all marketing materials such as print ad proofs and website ad banners are sent and received in a timely manner. Materials can be sent electronically or through the mail, so the primary way to ensure materials are on time is to maintain a detailed schedule of when items are due and in what form they are being sent. The traffic coordinator is responsible for implementing and closely following a time line of what is scheduled to arrive, what materials have been received and if there are any pending requests or questions to bring to the attention of the production department.
Communicating Specifications
Providing clear communication between clients and the production team is a pertinent part of a traffic coordinator's duties. It becomes especially important when making sure that ad marketing material specifications for any print or online ads are compatible with the requirements set by the production team for the type of editing and production software they use to produce the final product. It's the job of the traffic coordinator to communicate to all parties involved on what programs are being used to create different projects and any specifications that are detailed.
Maintain Approval and Production Reports
There are several stages involved in trafficking marketing materials, and if any changes are made at any stage of a project, it generally requires the approval of the parties involved. Another duty of the traffic coordinator is to track and report all changes made to any production procedures, and to also track their approval. The reports are then given to the traffic manager to review upon request.
Tags: traffic coordinator, changes made, marketing materials, parties involved, production team