Ad Agency Job Descriptions
Imagine a world where every product on the shelf was identical but cost different amounts. This world would exist if the advertising industry never flourished. Today, ad agencies continue to search for brand differentiators and other attributes that will persuade consumers to purchase their client's product instead. Many people deserve credit for the work that is produced by an ad agency.
Account Management
Team members involved in the strategic development of a campaign are known as the account management team. These career positions include assistant account executive, account executive, senior account executive, account manager and account director. The account management team collaborates with clients as well as the creative team. It is the client's liaison to the agency.
Account Planning
The account planning team works with the account management team to deliver consumer research to the account and creative teams. Planners quickly become experts on their assigned product. The Account Planning Group further describes this job on their website.
Creative
The creative team consists of copywriters, art directors, graphic designers and creative directors. The copywriter and art director must conceptualize an ad from a creative brief that is constructed by the account team. In addition to this creative brief, the creative team works with a stack of research that the planning team has compiled to help them understand the product.
Media
Members of the media team are known as media planners and buyers. These individuals are in charge of producing a media plan for the client. Once the plan has been approved, the media team must purchase advertising space in a medium that serves the campaign's target audience.
Traffic Controller
In order to manage an agency's clients, the agency has a traffic controller who acts as a project manager to ensure that the work flows from one department to another in a timely manner.
Production Management
The final review of an advertisement is handled by the production team. The production manager oversees print runs as well as the filming of commercials. This position's purpose is to ensure that everything looks and sounds perfect.
Tags: account executive, account management, account management team, creative team, management team, account executive account, agency Account