There are many career options to choose from in advertising.
There a several career paths you can choose from if your are majoring in advertising. The path you select depends on whether you choose to specialize in a certain area of advertising and the goals you have set for yourself in terms of salary, living/working location and the possibilities for advancement in the field.
Working for an Advertising Firm
One career path option is to seek out employment after graduation at an advertising firm. Prepare a portfolio of your work to date including any samples of work that you believe will impress at an interview and make your work stand out from the crowd. While it might be your goal to work at a top advertising film it is often necessary to obtain a position at a smaller firm first so that you can build your resume in order to move to a larger firm later in your career.
Your Own Advertising Firm
A more exciting and potentially profitable idea is to start your own advertising firm. It is important to create a business plan for your agency outlining both short and long term expectations. Most new business will require time to build up a clientele and a good reputation in a community in order to be successful long-term. If you like the idea of being your own boss and think that your have both the business skills and the creativity to run your own advertising firm then this career option might be the right choice for you.
Television/Radio/Government Networks/Stations
Television and radio stations often hire adverting graduates to develop advertisements for their network or station. State and Federal entities also hire advertising graduates to create campaigns to make the public aware of certain programs and new laws enacted. Political and social organizations also seek out the expertise of advertising graduates in their efforts to promote specific candidates as well as causes like protecting the environment.
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