Graduates with business communication degrees have strong interpersonal skills.
An individual holding a degree in business communication generally exhibits strong skills in oral, written and interpersonal communications, as well as a comprehensive understanding of the business world. Viable careers an individual with this degree may pursue are available in wide sectors of the economy as prevailing currents in business and governments expand to compete in a global economy. Certain specialty areas provide numerous opportunities to pursue.
Public Relations
Specialists in public relations (PR) work for both large and midsize businesses, political organizations, hospitals, universities and nonprofit entities. Public relations work involves promoting and maintaining the public image and reputation of an entity. According to the U.S. Department of Labor Bureau of Labor Statistics, careers in PR have grown in recent years, as more and more individuals hire PR representatives. For example, many professional athletes, television personalities and other celebrities have a PR specialist on the payroll known as a press agent. When employed by municipalities, state and federal governmental agencies, PR specialists often hold the job title "press secretaries."
Marketing
Promotions and marketing are areas with expanding numbers of career positions that individuals with a business communication degree may pursue. Job titles in the field include account manager, advertising director, advertising sales, creative director, customer service representative, marketing specialist, media planner and sales representative, among others. Business communication degree holders with strong writing skills may also be employed in promotions and marketing as copy writers and editors.
Media
In the contemporary world where Internet sources often overlap with print, radio and television as media outlets, journalism and broadcast media provide several areas of opportunity for business communication graduates. A sampling of job titles includes market researcher, business manager, media interviewer, producer and news director.
Translators and Interpreters
Business communication degree holders who also have strong skills in multiple languages may pursue careers as interpreters and translators. Oftentimes in multinational business negotiations, companies seek employees with both communication and foreign language skills and a strong business background as mediators to represent their interests.
Education
Elementary schools through college-level educational institutions hire business communication degree holders as educators, drama coaches and language arts coordinators. Advanced degree holders may also work as instructors at the university level.
Other Fields
Other careers available to individuals with a business communication degree include positions in human resources and personnel. Graduates may also work as training directors in various organizations. The Bureau of Labor Statistics also lists such diverse industries as travel agencies as an area in which individuals with strong communication skills and a business background succeed.
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