There are many circumstances for which you might want or need to write a business introduction. The introduction may be to make your presence known to a community you are about to move your business into; it may be an introduction of your company to a potential client base; or you may want to introduce your business for the purpose of recruiting new employees. A business introduction can be made verbally or with a software presentation, but typically the introduction comes in the form a letter. Learn how you can write an effective introduction for your business.
Instructions
1. Address the letter to the appropriate party. If you are introducing your business to a community, for instance, you will probably send a copy of the letter to the local Chamber of Commerce as well as local newspapers.
2. Open the letter by introducing yourself, stating the name of your company and briefly stating the purpose of the introduction. Don't forget to include your role in the company.
3. Give a brief history of your company, especially detailing the success your company has enjoyed in other communities. Explain the reason your company is expanding into this new community and what you believe the benefits will be for the community with your company's presence. Highlight any special services your company plans to pursue within the community.
4. Include any information regarding grand openings or any other special events you have planned to help integrate your business into the community.
5. Conclude the letter of introduction by stating that you look forward to doing business in the community. Give detailed contact information for your business, as well as its hours of operation.
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