Retail management is one career that is related to marketing.
There are many jobs that are related to marketing. One way to tell what jobs are related to marketing is to look at courses that marketing majors take. University brochures are filled with the curricula of marketing majors. Also, marketing is essentially all the processes involved in getting products and services to consumers. For example, marketing managers create product ideas and distribution managers coordinate the transportation and delivery of products; both are marketing functions.
Sales
Sales is one career related to marketing. Sales representatives call on customers and present their products and services. Two common types of sales representatives are inside and outside sales representatives. Sales representatives must have excellent communication skills and enjoy working with people. One challenge of sales representatives is overcoming objectives from business customers. For example, a business manager may feel a sales representative's products are too expensive. Hence, the sales representative may convince the business manager to buy his products by stressing the high quality of his products. As of December 2010, inside sales representatives usually earn between $31,915 and $50,709 per year, according to PayScale, a career salary reference site. Outside sales representatives make between $36,845 and $64,562 per year. Median annual wages for sales managers are $97,260, according to 2008 Bureau of Labor Statistics data.
Retailing
Retailing is also closely related to marketing. Retailers must merchandise their products so they are visually appealing to customers. Retail careers can include jobs in the grocery, health and beauty, mass merchandiser and department store industries. There are various types of retailing careers. Retail managers are responsible for the daily operations of the store. Purchasing managers and buyers are responsible for locating wholesale products that retailers sell. Average annual earnings of various retail jobs are as follows, according to PayScale: Retail managers -- $31,567 to $52,393; Buyers -- $47,520 and Purchasing managers -- $62,301.
Marketing Research
Marketing research managers usually determine the needs and desires of consumers through marketing research surveys. Marketing research managers may conduct phone, mail, Internet or in-person surveys to collect consumer data. Subsequently, marketing research managers analyze the results of surveys, write reports and present their findings to their company management teams. Marketing research managers usually earn between $60,801 and $96,882 per year, according to PayScale.
Advertising
Advertising managers often work their way up from their start as copywriters and advertising coordinators. Copywriters write display advertisements, sales letters and company brochures. Advertising coordinators usually coordinate the placement of various advertisements through media like magazines and radio stations. The advertising manager often oversees the jobs of both copywriters and advertising coordinators. He will often be responsible for developing the advertising budget. Advertising managers usually earn an average of $80,220 per year, according to the Bureau of Labor Statistics.
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