Typical Web Advertising Costs
As more people continue to use the Internet, advertisers have different options to explore to best reach their desired audience.
Cost-Per-Click Advertising
With cost-per-click advertising, also known as CPC, is advertisers pay a fixed rate for each click, with a set ceiling for how much they pay. CPC rates vary among search engines. Yahoo Search Marketing starts at 10 cents per click, while Google and others start at 5 cents per click, according to Submit Express.
Banner Advertising
Banner ads are "ubiquitous interactive posters that run in fixed places on sites," according to Business Week. According to Jeff Selig from Boston Media Domain, a typical banner ad package usually consists of 100,000 impressions, with costs ranging from $20 to $100 per thousand impressions.
Target Advertising
Social networking sites, such as Facebook, use target ads that are tailored to users based on the demographics and interests on their profiles, according to Business Week. Facebook ads offer both CPC and CPM advertising. The minimum CPC bid is $0.01, according to Facebook.
CPM Advertising
CPM advertising is cost per thousand impressions advertising. Advertisers pay a fixed rate for a thousand clicks, rather than pay a fixed rate per each individual click, according to Business Week. CPM rates for popular sites ranges from $25 to $70, according to Selig of Boston Media Domain.
Popularity of Web Advertising Types
Google AdWords, a popular CPC advertising sites, allows advertisers to select keywords and pay only for the amount of clicks they can afford, according to All Business.
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