Put your brand name where everyone can see it.
Though kids don't make too many purchases on their own, they make an effective group to market products to. Including children in a giveaway can build a future customer and attract parents to your company. Promotional giveaways to consider are products with your logo, gift certificates for discounts or events where customers win free items.
Promotional Products
Advertising your brand will help you sell products. Whether you're marketing toward kids or adults, toys with your logo are a popular attraction. Purchase fun items such as a flying disks, yo-yos or little beanbags that have your company name imprinted on them. These are great to hand out to kids who visit your establishment with their parents or to give away at trade shows.
You can find such items on the Internet or by calling your local promotional products company. There are many inexpensive toys to choose from. Ordering in bulk will keep the price down. Other items to consider are play sunglasses, stuffed animals, beach balls, kazoos, pencils, coloring books or T-shirts. With the name of your company emblazoned on each one, you will be advertising everywhere the children go.
Discounts
Send out discounts in the mail. If you use the phrase "$10 Off" and require a purchase of $50 or more, you're only giving a 20 percent discount. However, saving $10 makes customers feel that they received something for free. To attract kids, offer the discount on toys or sports equipment.
First 100 Customers
If you're operating a large chain store for kids, offer gifts "in limited supply" in order to attract new and returning customers. Depending on your expected store traffic, you may give out a toy or prize to the first 100 customers or offer a free gift each day to one random customer, who registers upon purchase.
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