Selling cars
involves a combination of talent, people skills and aptitude.
Selling cars is a good career fit for many people. As with many professions, selling involves a combination of talent, people skills and aptitude. These are all especially important in a direct-sales environment, such as selling cars. If you think you have the right personality for selling vehicles, you can do a few things to prepare yourself for success.
Instructions
1. Assess your sales skills. It's important to have the ability to listen and pick up on subtle verbal cues, as well as observe body language.
2. Observe the sales techniques and approaches of other salespeople.
3. Ask questions that require something more than a one-word response. The more you can draw out a customer about what he really wants in a car, the easier it will be to direct him to makes and models that are likely to be acceptable.
4. Understand the financial limits of your client. If the individual mentions she can afford to spend only a certain amount of money, use that as your starting point. As you introduce her to various cars around the lot, you may discover that something slightly more expensive is, in fact, within range. But taking her at her word and beginning in the range she mentioned will help strengthen the connection between salesperson and consumer. As the trust grows, you may find that the customer willingly concedes to being able to afford to pay a little more.
5. Know your inventory thoroughly. It is imperative to be aware of each make and model of vehicle on the lot. A good working knowledge of the current level of quality and price of each vehicle also is invaluable. Being able to quickly match a customer with one or more options in vehicles will increase the chances of making a sale.
6. Look for the right opportunity to close the deal. There is usually a point in any sales effort where the right word or the mention of an added benefit will be just enough to move the customer from looking around to making a commitment. Don’t hesitate when you feel this time has arrived.
Tags: combination talent, combination talent people, involves combination, involves combination talent, people skills, people skills aptitude, Selling cars