Print shops can print a variety of eye-catching signs to attract customers.
Print shops are businesses that specialize in providing printing services to other companies. There are lots of ways print shops can market their printing services. Print companies also have a huge advantage over other companies when building marketing materials -- they can print their own materials for a fraction of the cost.
Direct Mail
Direct mail is marketing materials you send directly to a list of customers. Print shops have the best printers at their disposal, and can print a variety of eye-catching direct mail materials to send to customers, including postcards, letters, envelopes, fliers and brochures. One idea is to send a postcard to a list of prospective customers offering them a deal or discount for coming to your store and using your printing services. Send out several direct mail campaigns, and be sure to use bold, beautiful colors to give potential customers a taste of what they are missing.
Newsletters
Newsletters are great ways for print shops to connect with their customers on a regular basis. Develop a print- or email-based newsletter, and send it to your customer list each month. Offer customers something of value for signing up for your newsletter, such as one free use of your printing services. Send content each month that is relevant and useful to your customers, like deals on printing services, tips on choosing the best printer or graphic design tips.
Social Media Marketing
Use social media websites like Twitter and Facebook to connect with customers. Create a "fan" page on Facebook, and ask your customers to join your page in exchange for discounts on your print shop services. Tweet exciting updates about your business, and keep customers in the loop about any print specials you are offering.
Rewards Program
Rewards programs are great ideas for print shops, and can help you develop lasting customer relationships. Create a program in which you reward your loyal customers for using your products and services. You can give them discounts of future services, gift cards or money back for using your print shop.
Referral Program
Referral programs are another idea print shops can use to market their businesses. Tell all of your current customers that you will give them something of value, such as a free printing job, in exchange for referring a customer that gives you a certain amount of business. Creating a referral program is a win-win marketing tactic that benefits both you and your customers.
Tags: printing services, using your, your customers, connect with, customers Print, customers Print shops, each month