Cheif marketing officers run marketing departments in companies.
Chief of marketing officers, who often hold vice president of marketing titles, oversee the functions of a company's marketing. They determine the budgets for marketing departments and authorize the amount of funds spent on advertising, marketing communications, marketing research and new product development. These professionals are also in charge of overseeing the overall marketing and advertising plans for the marketing department. They also work with marketing directories in executing various marketing strategies. Chief of marketing officers usually earn annual salaries plus incentives.
Annual Median Salary
Chief marketing officers earn annual median salaries between $101,074 and $164,605, according to 2011 data from PayScale.com. Including bonuses, commissions and profit sharing, they earn total incomes of $128,260 to $264,828 per year. The low and high ranges of PayScale reflect the 25th and 75th percentiles of salaries, which are not exact ranges. Additionally, Salarylist.com indicates that the average salary for a chief marketing officer is $148,485 per year.
Median Salary by Experience
Chief marketing officers can usually expect significant increases in salary with experience. For example, those with one to four years of experience earn annual median salaries between $49,339 and $116,739, according to PayScale.com. They earn median salaries of $71,389 to $121,627 per year with five to nine years of experience. Additionally, they can expect median salaries of $104,428 to $161,280 per year once they have 10 to 19 years of experience. And those with 20 or more years of experience earn annual median salaries between $120,238 and $178,734.
Median Salary by Industry
Chief marketing officers' salaries can also vary considerably by industry. For example, they earn some of their highest median salaries in the computer hardware/software industry at $122,133 to $187,835 per year, according to PayScale.com. They also earn relatively high median salaries in the consumer packaged goods industry at $133,999 to $185,615 per year. Additionally, those in the software applications industry earn annual median salaries of $125,205 to $180,389. And those in the software development industry earn median salaries of $118,250 to $169,007 per year.
Median Salary by State
Chief marketing officers earn some of their highest median salaries in California at $124,097 to $183,862 per year, according to PayScale.com. They also earned relatively high median salaries in Massachusetts at $116,001 to $168,989 per year. In Washington, these marketing professionals can expect to earn annual median salaries between $97,719 and $166,682. Additionally, those in Illinois earn median salaries of $98,121 to $165,263 per year. And those in Texas earned annual median salaries between $114,637 and $160,130.
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