Advertise a home-based business.
The success of a home-based business often stems from the ability to advertise products and services in a cost-effective and appealing manner. For most home-based business owners, a large amount of money for advertising is usually not available, so you will need to be creative in your advertising approach.
Word of Mouth
One of the best ways to effectively advertise your home business is to spread the word by mouth. Many people might be interested in your products or services if you present your business ideas face to face. Friends, family, neighbors and community leaders can help you spread the word about your home-based business. Verbal recommendations are priceless when it comes to advertising and soliciting new clients for a small business that is based out of your home.
Business Cards
For a relatively minor expense, you can create or hire a printing company to create business cards to advertise your home business. These business cards can be handed or mailed directly to potential clients. Business cards are also an effective means of home-based business advertising because they provide a potential client with a phone number, address and email address where you can be reached. You can also conveniently leave your business cards in public locations like libraries, restaurants, gyms and parks.
Online Social Networking
Online social networking has become a valuable tool for home-based business advertising because it reaches an audience that you may be unable to reach face to face. Social networking sites like Facebook, Twitter, Myspace and Social Spark allow you to connect with friends and clients who may be interested in purchasing your goods or services. Most of these sites are free to use and only require a small amount of time to create and maintain.
Bulletin Boards
Many communities still offer bulletin boards at shopping malls, grocery stores, libraries and public places where a home-based business can be advertised. These bulletin boards are free to use and can help you create public awareness about your products and services. Brightly colored fliers, posters and brochures can be posted in public areas. Be sure to include details about your products and services and how they can be purchased.
YouTube Videos
A well-made YouTube video can help draw attention to your home-based business. Due to the large number of posted videos, your video should contain a detailed description about your product and/or the services that you offer. For security reasons, avoid posting your address or phone number on the video. The purpose of a YouTube video is to share it with potential customers who might want to see a demonstration or a sample of your product.
Website or Blog
Develop your own website or blog that you can use to advertise your home-based business. Websites and blogs are a visual way to advertise products and services. If you are not proficient with these types of services, you can hire a Web designer to help you create an effective website. Some blogging sites will provide you with the resources you need to create your own blog for free. Blogger.com and Wordpress.com are two free blogging sites that can help you create an effective advertising blog.
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