Sponsorship marketing executed well will enhance your company's brand and increase its visibility. Blog sponsorship is a relatively inexpensive way of strategic marketing. Generate positive press for your company by planning an event for a community association. Sponsoring charitable organizations may expand your business and professional network. Park some of your marketing dollars in a local sports team. When it wins, your company does, too.
Blog Sponsorship
As of 2011, there are more than 159 million blogs on the Internet and counting, according to Blogpulse.com. Odds are that a few of those blogs post information about your business industry, product or service. Many of the smaller blogs are poorly monetized, meaning that they generate little or no revenue. Link up with a few of these blogs and set up a sponsorship relationship, where you provide money or services in exchange for a feature article about your company.
Event-Planning
Community and professional associations sometimes lack funds to publicize their key initiatives. These associations vary in membership size from just a few people to thousands of members. Plan an event to raise awareness of their objectives. The event may increase your company's profile with the general public and target customers. If your company is a start-up and lacks resources, consider volunteering at existing community events in exchange for advertising your company logo.
Charitable Affiliations
Established charitable organizations are always looking for new donors. Sponsoring your favorite charity may benefit more than a worthy cause. As a sponsor to a charitable organization, you may be invited to private dinners, galas and events where you will be in the company of other contributors. Expand your professional network by reaching out to your fellow sponsor. You can also use press releases to publicize your company's participation and invite potential customers.
Local Sports Teams
Local sports teams depend on small business sponsorship for many things including uniforms, equipment and travel expenses. These teams also have a built-in following of players, friends and family. Gain exposure and goodwill from other fans by sponsoring a local team. Consider creating a sponsored tournament to maximize your company's exposure. Over time, this will help you generate a loyal company following and good standing within your community.
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